The SEC data analyzed by CNN shows that home decor sales have doubled at both Home Depot and Lowe’s in that time period.
Home fashion doesn’t seem like the bread and butter of companies like Home Depot and Lowe’s, unlike items like tools and drywall, but it’s been making significant gains over the last six years. “But for the softer side of decoration, they would probably go to a general homewares retailer,” he said. People would go there for hard products,” according to retail expert Neil Saunders, the managing director at Global Data, referring to items such as building materials. “Traditionally is where they underperformed somewhat. But in recent years, they’ve both expanded into a different kind of home improvement: “soft DIY.”Įxperts say the expansion into this category - from vases and decorative pillows to artificial flowers and candles - shows a shift in how people are managing their homes, where they are freshening up the house instead of renovating or rebuilding.Įven as the latest quarterly earnings reports indicate overall home improvement sales have slowed down, “decor” has been one of the fastest growing categories at both companies since 2017, according to a CNN analysis of SEC data.ĭecor sales were steadily growing at Home Depot and Lowe’s prior to the Covid-19 pandemic, but experts say the lockdown months spurred a surge in interest both in redoing kitchens and throwing in additional decor items, such as a fruit basket or throw blankets. Home Depot and Lowe’s are known for being a one-stop destination for do-it-yourself projects.
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